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Circuit Gay Festival in Barcelona

11/25/2013

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Circuit Festival kicks off today in Barcelona aiming at being crowned again as Europe's largest gay celebration. On its sixth edition, organizers are intend on attracting 70,000 visitors and replicating last year's resounding success. 70pc of all party-goers are to fly to the seaside city from beyond Spanish borders. 

Also, producers of the festival have stressed that official hotels are fully booked and all-day tickets are sold out. 'Economic impact upon Barcelona is of mammouth proportions, as our visitors stay in the city for seven days and six nights on average', says one spokesperson by the masterminds behind the event. In turn, average expenditure by Circuit-goers is set at 250 euros per day. 

Matinée Group, promoting firm, is adamant that the reveille will leave 100 million euros in the Catalan capital, up from 50 million a year earlier. Also, the company si eyeing at hiring 600 direct employees, for a mere 300 last year, according to official figures. Whatever the data, Circuit Festival boasts of an activities and extravaganzas-packed program through the next 18th of August. 


Propped up by Circuit, Barcelona is bracing to host 23 nightime and sun-drenched parties, the largest of them on the next Saturday the 17th. Is this then a party-centered event? 'Circuit is focused on leisure, but rather an upmarket one. Besides, there are set 24 sport and culture fringe events', pointed out a Matinée representative. 

Indeed, organizers have this year given a massive boost to conferences, routes and exhibitions. These are the activities tailored to attract Spanish nationals. 'This is something we have to work on, but not only us, but the country's vacational industry as a whole', added the same professional. 



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Gay market

11/25/2013

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The description of the “gay market” shows how definitions of sexuality can be applied strategically, depending on what marketers find expedient at a given time. For although marketers and journalists refer to “the gay market” and, more recently, “the GLBT market” to encompass all members of this “class” of non-heterosexual people, their interest and investment are mainly focused on affluent gay men. 


There is some interest in lesbians, but mostly marketers hope that lesbians will interpret ads to gay men as appealing to them as well. Marketers occasionally acknowledge bisexuals and transgender people in their considerations of the gay market, but most believe these groups to be too small to warrant marketing attention
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