First, the not-so-new metrosexual trend appeared in the last decade and has evolved and diversified into more exotic concepts like “ecosexual” or “retrosexual”.
Second, especially in skin care, men’s products begin to mimic the product types seen in women's market which make them easier to identify.
Third and last, great efforts to understand and adequate formulations to men’s physiology are being made and as a result, new products include those designed to care for specific areas of the body, make-up, tanning, anti-aging lines and so on.
Maximus For Men
Premium skin care for men